Thomas Matthews new identity has been produced entirely using waste materials, but is this just a token gesture?
I think it looks beautiful, but printing a business card entirely devoted to saying how little it is impacting the world isn’t really moving the world on. If they weren’t made in the first place they could claim the same achievement. All they are highlighting here is a fixation with being less bad, rather than actually being good (to borrow words from Michael Braungart).
I’m probably in the minority here, but I can’t stand it when companies use an environmentally friendly tag line as a marketing tool. Thomas Matthews use the idea of sustainability as their unique selling point, but if we were all to follow their lead, then they wouldn’t be so ‘unique’ anymore.
If the waste materials are a problem then this isn’t a solution just because it looks nice. The problem persists, they have just coloured in the waste.
Actions speak louder than logos?
Thomas Matthews new identity has been produced entirely using waste materials, but is this just a token gesture?
I think it looks beautiful, but printing a business card entirely devoted to saying how little it is impacting the world isn’t really moving the world on. If they weren’t made in the first place they could claim the same achievement. All they are highlighting here is a fixation with being less bad, rather than actually being good (to borrow words from Michael Braungart).
I’m probably in the minority here, but I can’t stand it when companies use an environmentally friendly tag line as a marketing tool. Thomas Matthews use the idea of sustainability as their unique selling point, but if we were all to follow their lead, then they wouldn’t be so ‘unique’ anymore.
If the waste materials are a problem then this isn’t a solution just because it looks nice. The problem persists, they have just coloured in the waste.