Monthly Archives: February 2010

Actions speak louder than logos?

By Dion | Published: February 23, 2010
Thomas Matthews new identity has been produced entirely using waste materials, but is this just a token gesture? I think it looks beautiful, but printing a business card entirely devoted to saying how little it is impacting the world isn’t really moving the world on. If they weren’t made in the first place they could claim [...]

USE ALL MODES OF EXPRESSION

By Dion | Published: February 10, 2010
Human Intelligence begins with conception; it is our prime mental activity. A concept is only fixed when it is embodied in a symbol, It is the culmination in some form of symbolic expression that we as designers need to understand and explore. We must learn the various modes of expression ie; language, myth, audible, artistic, [...]

THINK COMPREHENSIVELY

By Dion | Published: February 10, 2010
We can characterize the way people think using these terms borrowed from evolutionary biology, you are either a lumper or a splitter. Lumpers will tend to look at a problem holistically while splitters try to pick apart the smallest detail. There is no right or wrong way, it is possible to make breakthroughs in our [...]

DEFINE THE PURPOSE

By Dion | Published: February 9, 2010
Art’s role is sometimes defined simply as ‘raising a question’, whereas the role of design is seen to be to provide answers. When viewed as just a problem solver, the designer is not in a position to define the purpose. Only by creating new opportunities or initiating projects can a designer reposition themselves away from [...]

BE AN ARTIST, DESIGNER & SCIENTIST

By Dion | Published: February 8, 2010
The spheres of Art, Design & Science are all concerned with trying to make sense of the world around us. Design could be described as being halfway between Art & Science. At the end of the 19th century these spheres were much closer together. It was in the early period of the 20th century, with industrialization [...]

CECI N’EST PAS UNE MANIFESTE

By Dion | Published: February 4, 2010
A couple of spreads from my latest project: ‘CECI N’EST PAS UNE MANIFESTE’ This is not a Manifesto, it is a statement of intent. It is not about what I have done, it is about what I propose to do. After all, my intentions are far more interesting than my achievements to date. I don’t need a [...]